CAMPAIGNS & CONCEPTS

Big ideas for brands
I'd love to work with

Concept campaigns, identities and editorial work developed at
CUNY Queens College. Each one starts from a real brand's
challenge and a single idea.

Integrated campaign

Cause campaign

Out-of-home campaign

Expedia

WWF

MTA

A campaign inviting art and architecture students to trade the semester for travel.

A social campaign for WWF-Laos asking Gen Z to rethink plastic.

A subway campaign that uses humor to keep trains and buses safe and shared.

BRIEF
IDEA
MADE

Get students to book their next trip.
"College OFF, Vacation Mood ON."
Bus wrap, subway takeover, newspaper, brochure

BRIEF
IDEA
MADE

Reach 10–18-year-olds who care about the climate.
"TOO. MUCH. PLASTIC."
Instagram carousel, banners, Story video.

ROLE
MADE
RESULT

Stop riders from sleeping across seats.
"This is not your bedroom."
Subway and station posters.

Integrated campaign

Publication design

Data visualization

Inu House

Bipolar. It's OK to Not Be OK

Assassin's Creed & Formula 1

An identity for a dog adoption center. "Inu" means dog in Japanese.

A book about bipolar disorder that also works as a daily journal.

Two posters that turn decades of numbers into one clear picture: game sales and racing history.

BRIEF
IDEA
MADE

A warm, trustworthy brand for adopting dogs.
Spaniel ears form a house; the nose is its door.
Logo, pattern, toys, packaging, storefront.

BRIEF
IDEA
MADE

Reach 10–18-year-olds who care about the climate.
"TOO. MUCH. PLASTIC."
Instagram carousel, banners, Story video.

BRIEF
IDEA
MADE

Make large data sets readable at a glance.
Each poster speaks its brand's visual language.
Sales by title and console; F1 team standings 1950–2020

More from the archive

Need a brand that holds together?

I'm open to full-time roles and freelance identity projects.