SmartKidz™ logo design is influenced by the SmartBuddies company logo design with the dear shape, which represents the focus of the company in STEM. Knowing that SmartKidz is a company focused on children and the mission to teach them STEM was very important to design a happy smiley emoji that represents children. Also, the smiley shape displays a shopping bag holder representing that SmartKidz sells characters dolls on self-balancing, programmable scooters to code.