Advertising Design

Who we are?

The Metropolitan Transportation Authority is North America’s largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City through Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation’s largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. The MTA’s operating agencies are MTA New York City Transit, MTA Bus, Long Island Rail Road, Metro-North Railroad, and MTA Bridges and Tunnels. Planning a trip to New York? Welcome! With a MetroCard farecard in hand, we’ll help you acquaint yourself with the subways and buses so you can get around town like a New Yorker.

Big Idea

This is not your bedroom, please do not lie down to sleep here.


MTA is a New York City Transport Authority that works 24/7 for all people that live in New York City but not only. Our Mission is to make sure that people that use MTA are safe and have a safe ride with our trains. Our trains and buses have to be used by everybody in an equal way. We live in a big city as a big family.

Target Audience

  • Our target audience is New York residents and tourists.
  • All kinds of ages.
  • To all the people that use MTA Subway and Busses.

Campaign Objectives

  • All people that use MTA Subway
  • All People that use MTA Busses
  • All Ages that use MTA and Busses
  • To inform people that MTA Subways
    and Busses are not places to sleep.

MTA Poster Advertising Design