CASE STUDY · BRAND IDENTITY · 2019
ILIR DOSARI PYROGRAPHY
An identity for an artist who draws with fire. This one is shorter,
more memorable, and still accurate.
CASE STUDY · BRAND IDENTITY · 2019
ILIR DOSARI PYROGRAPHY
An identity for an artist who draws with fire. This one is shorter, more memorable,
and still accurate.
CLIENT
ILIR DOSARI PYROGRAPHY
ROLE
FREELANCE GRAPHIC DESIGNER
YEAR
2019
SCOPE
BRAND IDENTITY, VISUAL STRATEGY, ART DIRECTION
CLIENT
ILIR DOSARI PYROGRAPHY
ROLE
Freelance Graphic Designer
YEAR
2019
SCOPE
Brand Identity, Visual Strategy, Art Direction
01 · OVERVIEW
Developed a comprehensive brand identity for Ilir Dosari, an Albanian fine artist specializing in pyrography. The project encompassed visual identity development, brand guidelines, packaging design, environmental graphics, and digital applications, establishing a distinctive visual language rooted in artistic craftsmanship.
02 · CHALLENGE
Ilir Dosari works across two crafts: painting and pyrography, the art of drawing on wood with fire. The challenge was to create one identity that could represent both without favoring either, and that felt as handmade as his work while staying clean enough to sign artwork, mark exhibitions and carry a professional name. The answer had to be simple, personal and unmistakably his.
Tools
03 · EXECUTION
Conceptualized a bespoke geometric monogram integrating the artist's initials with an abstract reference to a wood-burning tool. Established a refined typographic hierarchy, a distinctive color architecture, and comprehensive brand standards. Extended the visual system across premium artwork packaging, exhibition collateral, gallery signage, stationery, and digital campaigns.
04 · OUTCOME
Delivered a unified, scalable brand identity that elevates the presentation of the artist's work while reinforcing its craftsmanship and individuality. The resulting design system establishes a recognizable visual signature, ensuring consistency, versatility, and cohesion across every brand application.
