Monsieur Touton Selection
Wine and Spirits Label Designs
Unique Label Designs for Wine and Spirits
Seasonal Catalog Cover Design
Product-Focused Art Direction for Wine & Spirits Marketing Catalogs
Overview
This project involved designing a series of marketing catalog covers to introduce seasonal editions of Monsieur Touton Selection’s trade catalog. Each cover needed to visually communicate the theme of the edition while highlighting featured products and maintaining brand consistency across the publication series.
The covers serve as the first visual touchpoint for distributors, retailers, and hospitality buyers, making it essential that each design immediately communicates both the catalog theme and the premium nature of the products.
Challenge
Each edition required a distinct visual identity while still feeling like part of the same catalog system. The designs needed to:
Capture attention in both print and digital formats
Highlight key products as the primary focal point
Reflect the seasonal or thematic concept of the catalog
Maintain brand recognition and visual consistency
Concept & Art Direction
Each catalog edition was built around a narrative environment designed to support the featured product.
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Half Bottle Selection
A lifestyle-inspired composition highlighting 375ml wines alongside food pairings, emphasizing versatility and everyday enjoyment.
Italy Edition
This catalog cover design was created as part of a Halloween Marketing Campaign series, blending Italian wine heritage with seasonal visual storytelling to create a bold and engaging promotional cover.
Holiday Half Bottle Edition
A festive winter setting designed to evoke celebration and gifting moments, reinforcing the appeal of smaller bottle formats for gatherings.
Craft Spirits Edition
A warm, refined studio composition using textured surfaces and moody lighting to emphasize the craftsmanship and premium character of the spirits.
Design Approach
The visual scenes were created using a mix of product photography, styled props, and digital compositing to build immersive environments around the featured bottles.
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Key design considerations included:
Establishing a strong typographic hierarchy to ensure the theme is instantly recognizable.
Designing balanced compositions that keep the product as the focal point.
Using lighting and color palettes to reinforce the seasonal atmosphere.
Maintaining consistent branding elements across editions for continuity.
Outcome
The resulting catalog covers create a cohesive yet diverse series, where each edition presents a unique visual narrative while reinforcing the brand identity of Monsieur Touton Selection.
The designs function as both marketing assets and editorial entry points, helping capture attention, highlight featured wines and spirits, and support the company’s seasonal promotional campaigns.
Tools
Marketing Campaign Designs
Halloween Marketing Campaign Designs for Podere Castorani Wine
Overview
An integrated seasonal marketing campaign designed to promote Podere Castorani Orange Wine during the Halloween season. The campaign combines theatrical visual storytelling with product-focused design to create a memorable promotional experience across print and digital platforms, including brochures, posters, catalog covers, and social media content. The goal was to transform a traditional product promotion into an immersive campaign that captures the playful suspense and atmosphere of Halloween while maintaining the premium identity of the wine.
Challenge
Seasonal wine marketing often relies on predictable holiday visuals. The challenge was to create a Halloween campaign that felt original, memorable, and playful, while still presenting the wine as a premium product.
The campaign also needed to function consistently across multiple marketing channels, from printed collateral to social media formats.
Concept & Art Direction
The campaign concept, “Uncork the Fear,” places the wine bottle at the center of a Halloween story.
Instead of the bottle simply appearing in advertisements, it becomes the main character of a spooky narrative where mysterious figures are drawn toward it.
Across posters, catalog covers, and social media assets, haunting figures emerge from the darkness reaching for the bottle, symbolizing customers irresistibly attracted to the wine.
In some visuals the figures attempt to capture it, while in others the ghostly character presents the bottle as if proudly showcasing it during the Halloween celebration.
This playful tension between fear and desire creates a memorable visual narrative that reinforces the campaign theme.
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Design System
A consistent visual language was developed to support the campaign across all platforms.
Key visual elements include:
Atmospheric fog and dark textured environments
Warm orange highlights that echo the wine label
Dramatic lighting to create a cinematic Halloween mood
Ghostly hands, skeleton figures, and carved pumpkins
The wine bottle is positioned as the visual focal point
These elements allow the wine to remain the hero while surrounding characters create movement and narrative tension.
Execution
The campaign was executed across print and digital platforms including a coffin-style tri-fold brochure, poster series, catalog covers, and Instagram carousel and story posts. Each asset maintains the bottle as the hero element while haunting figures interact with it, reinforcing the campaign narrative across all formats.
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Brochure Design
The campaign’s central piece is a 3-panel gatefold brochure designed as a coffin.
When closed, the brochure visually resembles a coffin with the message “Open if you dare.”
When opened, the inside reveals the wine bottle placed inside the coffin instead of a human figure, turning the product reveal into a theatrical moment.
Poster Design
A set of Halloween promotional posters where ghostly figures reach toward the bottle or interact with it in dramatic scenes. In one variation, a skeletal character presents the wine directly to the viewer, reinforcing the idea of the wine being showcased during the Halloween celebration.
Catalog Covers
Seasonal catalog covers designed to extend the campaign into the company’s trade publications, ensuring visual consistency across marketing materials.
Social Media Camaign
Instagram carousel posts and Story ads adapted the campaign for mobile viewing, using the same cinematic atmosphere and narrative elements to capture attention in digital spaces.
Outcome
The campaign created a cohesive Halloween marketing identity across multiple channels, transforming a seasonal promotion into a narrative-driven visual experience.
By positioning the wine as the central character and the haunting figures as symbolic customers drawn toward it, the campaign balances playful horror aesthetics with product-focused marketing, resulting in a distinctive and memorable seasonal campaign.
Tools
Catalog Cover Designs
Monthly Catalog Cover Design Showcase:
Sept, Oct, Dec 2023, and Apr 2024 Editions
The Unfiltered Collection
Editorial Design for a Curated Wine Portfolio Publication
Overview
The Unfiltered Collection is an editorial publication designed to showcase a curated portfolio of 11 selected wine brands. The book presents each brand through a structured visual narrative combining photography, storytelling, and product information to create a refined catalog experience for trade clients. The goal was to create a publication that balances editorial storytelling with product presentation, while maintaining a clean and consistent design system across multiple brands.
Challenge
The book needed to present 11 distinct wine brands within a single publication while maintaining visual consistency and readability.
Each brand required space for storytelling, imagery, and technical wine information, making it essential to design a flexible layout system that could accommodate different content types without disrupting the overall visual rhythm of the book.
Editorial Concept
The concept behind The Unfiltered Collection was to present the selected brands through a clean editorial format that emphasizes authenticity, craftsmanship, and vineyard heritage.
The design balances large imagery, structured typography, and product-focused layouts, allowing readers to explore each brand through both visual storytelling and detailed wine information.
Design System
A modular editorial system was developed to maintain consistency throughout the publication
Key design elements include:
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- Structured grid layouts to ensure clarity and alignment.
- Bold section titles to establish a strong visual hierarchy.
- Balanced white space to enhance readability.
- Full-bleed imagery paired with smaller supporting visuals.
- Consistent typography to unify the publication
Each brand section follows the same visual framework, allowing the book to feel cohesive while still highlighting the identity of each winery.
Execution
The final publication organizes the content into clearly defined sections, including brand introductions, vineyard storytelling, and product showcases.
Each brand is presented through a combination of:
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Editorial spreads featuring vineyard imagery and brand narratives
Product pages displaying bottle photography and technical information
Structured layouts that guide the reader through the portfolio
This approach ensures that the publication functions both as a storytelling piece and a product catalog.
Outcome
The final book delivers a cohesive editorial publication that highlights the selected portfolio of wines while maintaining clarity and visual sophistication.
By combining storytelling, photography, and structured product information, The Unfiltered Collection creates a refined presentation that supports both brand identity and commercial communication.
Tools
Brochure Designs
Editorial & Marketing Brochure Series
Overview
This project showcases a series of editorial brochures designed to present premium beverage brands through structured layouts, storytelling, and product-focused visual design.
The work includes an eight-page wine portfolio brochure for David Rossi Selections, along with additional four-page brochures for The Munro’s Whisky and HOOPES / HOOPLA wines. Each brochure balances brand identity, product storytelling, and clear editorial hierarchy to support marketing and sales communication.
Design Approach
The design approach focused on combining editorial structure with product presentation. Each brochure was designed to highlight the personality of the brand while maintaining clarity, readability, and strong visual hierarchy. Bottle photography, tasting notes, and brand storytelling were organized through modular layouts that allow the products to remain the central visual focus.
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Project 1 | David Rossi Selections
8-Page Editorial Wine Brochure
This brochure presents a curated selection of wines produced by winemaker David Rossi. The publication introduces four different wine brands — Fulcrum, Cloisonné, On Point, and Madman — each with its own identity and product story.
The layout was designed to guide the reader through the wine portfolio using a structured editorial system that combines product imagery, tasting notes, vineyard information, and ratings. Typography and spacing were carefully balanced to maintain readability while allowing the bottle designs to remain the visual focal point.
Project 2 | The Munro’s Whisky
4-Page Luxury Product Brochure
The Munro’s brochure showcases a premium collection of rare and high-value whiskies. The design focuses on creating a luxury presentation through strong visual hierarchy, warm color tones, and product-centered compositions.
The cover and hero visuals were created using Photoshop compositing techniques to elevate the perception of exclusivity and craftsmanship associated with the brand.
Project 3 | HOOPES / HOOPLA Wine
4-Page Brand Presentation
This brochure introduces the HOOPES and HOOPLA wine brands through an editorial layout that blends lifestyle imagery, vineyard storytelling, and product presentation. The design emphasizes the brand’s connection to landscape and winemaking tradition while maintaining a clean and structured layout suitable for marketing materials.
Execution
cross the three brochures, the design process included:
• Editorial layout design
• Typography and visual hierarchy development
• Product image composition
• Brand storytelling through structured spreads
• Photoshop compositing for luxury product presentation
• Print-ready production layouts
Outcome
The brochures serve as marketing and sales tools that present wine and whisky portfolios in a clear and visually engaging editorial format. By combining structured layouts with product-focused imagery, the designs allow each brand to communicate its identity while maintaining consistency across the publication formats.
Tools
The Munro's Whisky | HOOPES / HOOPLA
Marketing Flyer Design
Marketing flyers designed to promote wines and spirits through clear product presentation and structured visual hierarchy.
Overview
This series showcases a collection of marketing flyers created to promote wines, spirits, and specialty beverages across different brands. Each design focuses on clear product presentation, visual hierarchy, and brand storytelling while communicating key information such as tasting notes, ratings, pricing, and production details.
Design Approach
The design approach centers on presenting the product as the primary visual element while supporting it with structured information and brand storytelling. Each flyer balances product photography, ratings, tasting notes, and pricing through a clear typographic hierarchy that allows the viewer to quickly understand the product while maintaining a strong brand aesthetic.
Key Design Elements
• Product-focused composition
• Clear visual hierarchy for ratings, pricing, and tasting notes
• Brand-driven color palettes and typography
• Balanced use of imagery and editorial information
• Print-ready marketing layouts
Outcome
The flyer designs function as visual marketing tools that highlight each product’s identity while presenting essential information in a clear and engaging format. Through balanced layouts, product-focused imagery, and strong typographic hierarchy, the flyers enhance brand communication and support product promotion across retail and trade environments.
Tools
Menu Designs
Restaurant & Hospitality Menu Layouts
Overview
A collection of menu designs developed for restaurants and hospitality venues. Each menu balances visual identity, typography, and structured layout to present food and wine selections in a clear and elegant format while supporting the dining experience.
Design Approach
Menu design requires balancing aesthetic presentation with clear readability and intuitive information hierarchy. Each layout was developed to guide the guest through categories such as wines, cocktails, and food selections while maintaining visual consistency with the restaurant’s brand identity.
Typography, spacing, and alignment were carefully structured to ensure that menu items, descriptions, and pricing remain easy to scan in a dining environment.
Key Design Elements
• Clear typographic hierarchy for categories, items, and pricing
• Balanced spacing for easy readability in restaurant settings
• Brand-aligned color palettes and visual identity
• Structured layout for food, wine, and cocktail sections
• Print-ready menu layouts for hospitality environments
Outcome
These menu designs provide restaurants with clear and visually refined layouts that enhance the guest experience while communicating menu offerings efficiently. By combining structured information design with brand-driven visuals, the menus allow guests to easily navigate selections while maintaining an elevated dining presentation.
Tools
Poster Designs
Product & Retail Advertising Posters
Overview
A collection of poster designs created to promote wine and spirits brands across retail and outdoor advertising environments. The posters combine product-focused compositions with strong visual storytelling to capture attention and communicate brand identity in high-visibility spaces.
Design Approach
Poster design focuses on creating immediate visual impact while communicating the product and brand clearly. Each design was developed to highlight the bottle as the central visual element while supporting it with atmospheric backgrounds, lighting, and environmental storytelling.
Through Photoshop na InDesign compositing and careful layout balance, the posters combine photography, typography, and product placement to create striking visuals suited for retail displays, storefronts, and outdoor advertising spaces.
Key Design Elements
• Product-centered visual composition
• Photoshop photo manipulation and compositing
• Strong contrast and lighting for outdoor visibility
• Clear hierarchy between product, headline, and supporting information
• Adaptability across retail displays and outdoor advertising formats
Outcome
These poster designs function as promotional visuals for retail and advertising environments, using strong product imagery and bold visual composition to capture attention and communicate brand identity quickly. The designs support product visibility while creating memorable and visually engaging brand moments in public spaces.
Tools
Event Invitation Design
Wine Tasting & Hospitality Event Invitations
Overview
A collection of invitation designs created for wine tasting events, brand showcases, and hospitality gatherings. These invitations combine elegant typography, refined layouts, and brand-aligned visuals to communicate event details clearly while creating an inviting and sophisticated presentation.
Design Approach
Invitation design focuses on presenting event information in a clear and elegant format while reflecting the tone of the occasion. For wine tasting events, the layouts balance structured typography with refined visual elements to create invitations that feel both informative and visually engaging.
Each design was developed to highlight key details such as date, location, host, and featured wines while maintaining a clean and inviting composition suitable for both digital and printed distribution.
Key Design Elements
• Elegant typography hierarchy for event information
• Balanced layout for date, location, and event details
• Brand-aligned visual elements and imagery
• Print-ready design for invitations and event materials
• Clean compositions suitable for digital and physical invitations
Outcome
These invitation designs support wine tasting events and hospitality gatherings by presenting key information in a refined and visually engaging format. The designs help set the tone for each event while ensuring guests can quickly understand the details and purpose of the invitation.
Tools
Table Tent Designs
Wine Tasting & Hospitality Event Invitations
Overview
A collection of table tent designs created for restaurants, bars, and retail environments to promote wines, spirits, and seasonal offerings directly at the point of sale. These designs combine product-focused visuals with clear messaging to capture attention and encourage customer engagement within dining and hospitality spaces.
Design Approach
Table tent design focuses on delivering clear and engaging promotional messaging in a compact format. Each layout was structured to highlight key elements such as featured products, pricing, ratings, or seasonal promotions while maintaining strong visual hierarchy for easy readability from a seated dining position.
Product imagery, bold headlines, and concise information were carefully balanced to ensure the designs remain visually appealing while quickly communicating the promotion to guests.
Key Design Elements
• Compact layout optimized for tabletop visibility
• Strong typographic hierarchy for pricing and promotions
• Product-focused imagery and branding
• Clear messaging for featured wines and special offers
• Print-ready designs for restaurant and retail environments
Outcome
These table tent designs support in-venue marketing by promoting featured wines, spirits, and seasonal offerings directly at the dining table. By combining clear messaging with strong product visuals, the designs help attract guest attention and encourage product discovery within hospitality environments.
Tools
